Everyone is acutely aware of the need to reduce carbon emissions and Jaguar Land Rover has set itself a target of achieving carbon net zero emissions before we hit 2040.
The range of vehicles that they offer confirms its prominent position in the automotive industry as a brand that leads the way. You only have to search for a Land Rover dealer near Goodyear, for instance, to see the evidence of that.
It also takes its reputation seriously when it comes to achieving sustainability targets, and has challenged the global supply network that it uses to help manufacture its range to work with it to hit carbon zero emissions by 2039.
Let’s take a look at the progress made so far.
Clearing the way for decarbonization
One of the notable actions taken by Jaguar Land Rover in its efforts to hit its net zero targets is to request that tier-one suppliers lay out their intended route toward decarbonization.
This requirement will involve its suppliers committing to demonstrating what progress they are making and delivering a high level of transparency in terms of carbon reporting.
In return, Jaguar Land Rover will reciprocate and collaborate by sharing the same level of detail in order to see that all parties are on course to make the same level of reductions.
Iconic models to be reimagined
Jaguar Land Rover has stated that their intention is to pursue a so-called reimagining strategy. What this means in basic terms is that they are looking at ways to transform every aspect of the production process to meet sustainability targets while still creating the level of luxury and comfort that customers expect.
It intends to decarbonize its entire range. This also involves making the full transition to electric vehicle production by the end of the current decade.
Science based targets
Known as SBTi, this ambitious corporate climate action strategy is intended to clear the way to a zero-carbon economy. It is the first corporate framework for corporate net-zero target setting that aligns with climate science.
Jaguar Land Rover and its supply chain network have stated their intention to use this framework as the basis of their efforts to reach net zero carbon emissions by 2039.
Short and long-term targets
As you might expect, there are key milestones that need to be reached before achieving the ultimate goal of zero emissions.
Short-term targets are all about taking significant steps to dramatically reduce carbon emissions by 2030.
Once companies like Jaguar Land Rover reach that first all-important milestone, it will be a case of continuing the good work and working towards longer term targets set out at the beginning of the journey to net zero.
Every aspect of the business has been reviewed as part of its reimagining strategy.
That means decarbonization from the way it designs future models and the materials it uses, through to a sustainable battery strategy and what end-of-life protocols it can deploy in relation to circularity.
There is a lot of work to be done and reaching zero carbon emissions by 2039 is not going to be easy. With the strong reputation that Jaguar Land Rover enjoys across the globe you know they will take this commitment seriously.