What Is a Fleet Wrap and Why Does Your Business Need One?

Fleet wraps are becoming more popular in many industries. The global automotive fleet wrap industry reached a market value of $4 billion in 2020. Experts project the industry to grow at a compound annual rate of 22.4% for the next seven years.

Factors fueling the global demand for car wrap installation include improved standards of living in many economies. Vehicle owners now want more personalized cars than ever. Moreover, businesses are beginning to realize the high conversion rates of mobile advertising.

So, what is a vehicle wrap? It’s a large vinyl graphic installed directly on the vehicle’s original paint. Car wraps come in different sizes, depending on the type of vehicle. The vinyl graphic is temporary and you can remove it anytime to revert your car to its original condition.

Besides aesthetics, car wraps are also prevalent in modern business practices. This article highlights how your small business can benefit from a vehicle fleet wrap.

A Vehicle Fleet Wrap Grabs Instant Attention

If you just launched a brand, you would want to create awareness as fast as possible. The vinyl graphic used in a car warp is colorful and eye-catching. This detailing can generate up to 70,000 impressions on an average day.

This means a vehicle wrap can boost your brand recognition 15 times greater than conventional advertisement tools. Moreover, the more your wrapped fleet spends time on the road, the more the brand message reaches the intended audience.

Passive Advertisement Tool

Passive advertising entails placing your brand message at strategic locations for customers to see and contact you. It popularizes the products and services offered by your small business without overwhelming the consumer. You don’t cut live streams or TV programs to air your ad.

A vehicle fleet wrap will attract attention even when the cars are not on the move. Businesses only need to target strategic locations with heavy pedestrian traffic to park their fleet. These areas include malls, restaurants, and commercial parks.

Protect Your Car’s Finish

One way of keeping your operating costs low is by protecting the business assets. If you have a fleet, protecting the vehicle’s finish will reduce your trips to the mechanic for buffing or repainting. The cars will also last long enough to give you high investment returns.

Car wrapping protects your vehicle’s finish from dust, scratches, and direct UV exposure. Click here to visit website and get a one-time quote for your car wrap installation.

Relatively Cost-Effective

How much do you think it will cost your business to advertise on a physical billboard? Well, it coats an average of $750 to $1500 for a single month.

This range is over the ceiling for small businesses. Furthermore, billboards are stationery; they limit your audience’s reach.

Alternatively, you can advertise your business through car wrapping. This is more cost-effective in terms of installation and longevity.

Your car wrap will stay in place as long as you need it. Also, you can drive the fleet to different parts of the city.

Car Wrapping Helps Your Business Save More

The benefits of a fleet wrap have significant returns on investment. It’s a one-time installation job that pays for years. Or better still, as long as you need it.

Read other articles on this site for more guidance on car wrap installation.

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